Staging Schmaging – Who Needs It?

Today’s blog is presented to you by Jill Cheatham, owner of Details Details a staging and interior design company.

What is staging?

Staging is presenting your home in its best and most appealing light to the majority of home buyers. In theory, staging isn’t hard or costly, but in reality, many homeowners find it difficult because it’s often hard to see something objectively when we love it.
An easy way to see effectively staged homes is to visit decorated models. Model homes make us dream about living there. The key is to showcase your home and to keep your personal life….personal! Here are a few tips to make your home pleasing to the potential buyers.

De-Clutter

I’m sure you’ve heard this before, but it is crucial in staging successfully. I’m even talking about the ‘organized clutter’ – the neat piles of magazines, the stacks of paper on your desk, the magnets on your fridge.
Clear off your kitchen countertops with the exception of two or three things. Remove the canisters, the toaster, the bread box, and the paper towel roll.

You can also box up seldom used appliances and dishes. You probably won’t be entertaining while your house is on the market, so it’s okay to pack up your chip & dip tray.
Keeping your personal life… personal!

Remove personal touches in your home. Swap out family photos with generic art that you can easily create yourself from fabric or old calendars. Neutralize your home. Paint over bold wall colors, replace heavy curtains with sheers, etc. Also beware of distractions – numerous religious symbols, political posters, etc. Creating a blank slate allows buyers to envision their own décor.
Arrange furniture to showcase the room at its best.

Move furniture from in front of windows or blocking traffic flow. Make sure your furniture highlights the room’s focal point (i.e. fireplace, bay window).

Make sure every room has a clear purpose. If you’re selling a three bedroom home, make sure the buyer sees three bedrooms, rather than two bedrooms and a playroom.
Last few things to check off your list.

Prior to showings, turn on all the lights, yes ALL the lights. Open all the blinds and curtains, hide the pet bed, food, and litter box. Remove all personal items from the bathroom counter & shower. Wipe down the kitchen counters and bathroom sinks.

Final tip! Burn a light scented candle, brew coffee or bake some cookies prior to showings. Buying a home is an emotional process, so don’t forget to appeal to all the senses when staging your house.
It seems like a lot of work… and to be honest, it is a lot of work. If you’re overwhelmed or have concerns, consult a professional stager or contact your realtor.

Doug’s additional comments – staging time and money pays off in spades!!!  If you spend a little time and money upfront, make your house look like a model home or to be more precise – like you’re not living in it, you will get a big return on your investment and the statistics show that your home will sell much faster than a home that isn’t staged.  For additional tips, see HGTV’s Top 10 Tips for Wowing Buyers

That’s it for today and I look forward to seeing you at the closing table.

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3 Responses to “Staging Schmaging – Who Needs It?”

  1. Jill Cheatham says:

    You only have one chance to make a first impression! Curb appeal is crucial! Also, don’t forget on and around front door. While the realtor is unlocking the door, the potential buyers have time to look around at details.

  2. douglasc says:

    Thank you for the positive feedback and I wish you the best of luck in your blogging efforts.

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